announced a new service for automakers that will let them manage and deliver “over-the-air” (OTA) software updates to vehicles. Leveraging BlackBerry’s global and secure infrastructure, which already delivers software updates to millions of BlackBerry devices around the world, the Software Update Management for Automotive service facilitates machine-to-machine (M2M) communication between the automaker and the vehicle, allowing the automaker to easily provide software updates to vehicles in the field.
BlackBerry is previewing the new service this week at the Telematics Detroit conference, where QNX Software Systems is also demonstrating the latest version of its QNX CAR Platform for Infotainment (more on that in my next post).
“BlackBerry is helping facilitate a rapid convergence between mobile computing and the auto industry as automakers seek to connect with customers wherever they may be,” said David J. Smith, Executive Vice President, Enterprise Mobile Computing at BlackBerry. “At Telematics Detroit we are previewing how BlackBerry can help automakers connect with customers... BlackBerry’s Software Update Management for Automotive service can transform the vehicle experience by enabling automakers to deliver new, compelling capabilities to their customers, long after the initial sale.”
More details about the BlackBerry's OTA solutions will made available in the coming months. In the meantime, check out the press release and visit www.blackberry.com/m2m.