Seminar: managing the growing amount of software in cars

It’s no secret that the amount of software in automobiles is growing rapidly — as is the challenge of maintaining it reliably and efficiently. At QNX Software Systems we focus on areas like infotainment, telematics, clusters, and ADAS, but our long-term FOTA partner, Red Bend Software, takes a more holistic view, working with companies like Vector Informatik to extend FOTA all the way down to ECUs.

To help automakers and tier one suppliers manage their software deployments more efficiently, Red Bend is hosting a seminar Friday September 27 at the Westin Southfield Detroit. Speakers will include representatives from Strategy Analytics, Texas Instruments, and Vector, not to mention our own Andy Gryc. You can register on the Red Bend website.

C3 recap: The future of the connected car

UPDATE: CE Week has uploaded audio and video of the C3 panels that Derek covers in this post. To hear what experts from companies like AT&T, BMW, Delphi, GM, and QNX see on the horizon for the connected car, visit the Connected Car Conference website — Ed.

Derek Kuhn

“Automotive has always been a wellspring of technology and innovation.” Those ten words, spoken by Doug Newcomb, car technology consultant and conference chair — and occasional QNX blog contributor — brought the Connected Car Conference (C3) to a successful close. The conference, co-located with CEA’s CE Week in New York City, featured panels on issues and trends for the connected car: big data, the future of radio, driver distraction, and more.

I was honored to sit on a panel that included executives from General Motors, AT&T Emerging Devices, and Audiovox, and that tackled the question on the minds of everyone in the industry: how can cars keep pace with consumer electronics? Traditionally, the speed of car development has trailed consumer devices, but with consumers looking at their cars as another connected gadget, the industry is working to bring technology into the car faster, while still providing a safe, reliable experience. As GM’s Tim Nixon put it, “we want to make the car better from the day you drive it off the lot.”

Striking a balance
Tim’s comment touches on something we frequently discuss — the significance of over-the-air (OTA) updates in ensuring that a car always has the latest technology. In fact, my colleague, Tina Jeffrey, just wrote a blog post on the topic; it's worth a read. Another point that came up is the need to balance security with consumers’ desire for cutting-edge technology. As I pointed out, not all infotainment systems are created equal — security shouldn’t be an afterthought in the pursuit of the latest and greatest tech. Rather, it should be deeply engrained in each step of the software development process. At the same time, consumer choice also has to be balanced with what OEMs are comfortable with.

Driving big data

John Quain of the NYT hosts the big data panel.
Photo: Doug Newcomb

John Quain of the New York Times hosted a panel on big data, which was full of insights on how data is being used to connect drivers and their cars. In response to the question, “how can big data in automotive save lives?” Delphi’s Doug Welk commented that, while data on crashes was abundant and readily available, data on near misses — which is even more important to understanding how to prevent accidents — is scant. Telenav’s Niall Berkey pointed out something that my colleague Andrew Poliak often discusses: the importance of the car as a sensor. For instance, by using information on how a driver is behaving, a car could activate assisted-driving technologies to reduce the likelihood of an accident.

Dealing with distraction
During the “Dealing with Driver Distraction” panel, representatives from the Auto Alliance of Automobile Manufacturers, Nuance, NVIDIA, and Pioneer spoke on how the industry is working to curb distraction. Gloria Bergquist of the Auto Alliance stated that the concern is nothing new; when car radios were first introduced in the middle of the last century, industry watchers claimed that drivers’ attention would be diverted by the novelty.

Gloria also drew from her organization’s recent report, which showed that most drivers overestimate how well they can handle distractions and think that it’s other drivers who can’t cope. Erik Clauson of Nuance discussed how voice recognition technologies — like the QNX intent framework — can play a large role in decreasing the cognitive load of drivers. Dave Anderson of NVIDIA defended skeumorphism — a design aesthetic that has received much criticism as of late — as a way to increase the intuitiveness of user interfaces and therefore decrease distraction. For example, digital instrument clusters that look like conventional (and familiar) analog instruments can enhance the driving experience.

Continuing the conversation
The day ended with a networking reception — a unique opportunity to pick the brains of the some of the industry’s thought leaders and observers. While I got to spend only a short time in New York for the event, I am look forward to next year when we can continue this conversation on the industry’s challenges and innovations.

OTA software: not just building castles in the air

Tina Jeffrey

After attending Telematics Detroit earlier this month, I realized more than ever that M2M will become the key competitive differentiator for automakers. With M2M, automakers can stay connected with their vehicles and perhaps more importantly, vehicle owners, long after the cars have been driven off dealer lots. Over-the-air (OTA) technology provides true connectivity between automakers and their vehicles, making it possible to upgrade multiple systems, including electronic control unit (ECU) software, infotainment systems that provide navigation and smartphone connectivity, and an ever-increasing number of apps and services.

Taken together, the various systems in a vehicle contain up to 100 million lines of code — which makes the 6.5 million lines of code in the Boeing 787 Dreamliner seem like a drop in the proverbial bucket. Software in cars will only continue to grow in both amount and complexity, and the model automakers currently use to maintain and upgrade vehicle software isn’t scalable.

Vehicle owners want to keep current with apps, services, and vehicle system upgrades, without always having to visit the dealer. Already, vehicle owners update many infotainment applications by accepting software pushed over the air, just like they update applications on their smartphones. But this isn’t currently the case for ECUs, which require either a complete module replacement or module re-flashing at a dealership.

Pushing for updates
Automakers know that updates must be delivered to vehicle owners in a secure, seamless, and transparent fashion, similar to how OTA updates are delivered to mobile phones. Vehicle software updates must be even more reliable given they are much more critical.


BlackBerry’s OTA solution: Software Update Management for Automotive service

With OTA technology, automakers will use wireless networks to push software updates to vehicles automatically. The OTA service will need to notify end-users of updates as they become available and allow the users to schedule the upgrade process at a convenient time. Large software updates that may take a while to download and install could be scheduled to run overnight while the car is parked in the garage, making use of the home Wi-Fi connection. Smaller size updates could be delivered over a cellular connection through a tethered smartphone, while on a road trip. In this latter scenario, an update could be interrupted, for instance, if the car travels into a tunnel or beyond the network area.

A win-win-win
Deployment of OTA software updates is a winning proposition for automakers, dealers, and vehicle owners. Automakers could manage the OTA software updates themselves, or extend the capability to their dealer networks. Either way, drivers will benefit from the convenience of up-to-date software loads, content, and apps with less frequent trips to the dealer. Dealership appointments would be limited to mechanical work, and could be scheduled automatically according to the vehicle’s diagnostic state, which could be transmitted over the air, routinely, to the dealer. With this sharing of diagnostic data, vehicle owners would better know how much they need to shell out for repairs in advance of the appointment, with less chance of a shocking repair-cost phone call.

OTA technology also provides vehicle owners and automakers with the ability to personalize the vehicle. Automaker-pushed content can be carefully controlled to target the driver’s needs, reflect the automaker's brand, and avoid distraction — rather than the unrestricted open content found on the internet, which could be unsafe for consumption while driving. Overall, OTA software updates will help automakers maintain the customers they care about, engender brand loyalty, and provide the best possible customer experience.

Poised to lead
Thinking back to Telematics Detroit, if the number of demos my BlackBerry colleagues gave of their Software Update Management for Automotive service is any indication, OTA will transform the auto industry. According to a study from Gartner ( “U.S. Consumer Vehicle ICT Study: Web-Based Features Continue to Rise” by Thilo Koslowski), 40 percent of all U.S. vehicle owners either “definitely want to get” or at least are “likely to get” the ability for wireless software updates in their next new vehicle — making it the third most demanded automotive-centric Web application and function.

BlackBerry is poised to lead in this space, given their expertise in infrastructure, security, software management, and close ties to automotive. They were leaders in building an OTA solution for the smartphone market, and now again are among the first entrants in enabling a solution that is network, hardware, firmware, OS, software, and application agnostic.